REDD+ and Business Sustainability

REDD+ and Business Sustainability
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"In his new ebook, Brian McFarland discusses the escalating problem of tropical deforestation and how conservation projects such as REDD+ can both avert ecological crisis and contribute to business sustainability and profitability. He cites five practical ways for companies to get involved."


This book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies. 

How can  sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability? 

Tropical forests are quickly disappearing – at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. 

This DōShort focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses. The book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: 
  • the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; 
  • as part of a firm’s philanthropic work; 
  • a mechanism to increase consumer loyalty; 
  • benefiting upstream local communities and ecosystem services; 
  • enhancing corporate social responsibility image and upholding corporate principles;
  • and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects. 


Brian McFarland is currently the Portfolio Manager at Foundation, Inc. and the Project Origination Manager at CarbonCo, the wholly-owned subsidiary of  

At, he identifies climate change mitigation projects in the energy efficiency, renewable energy and forestry sectors, conducts due diligence on such projects, and then structures the financial support and manages the project portfolio.  This multi-million dollar project portfolio includes approximately 75 tree planting and carbon reduction projects across 30+ US states and 15+ countries. 

At CarbonCo, he identifies early stage forest conservation projects and then designs and implements the origination of Reducing Emissions from Deforestation and Degradation (REDD+) projects.  This includes spearheading the first-ever, dual Verified Carbon Standard and Climate, Community and Biodiversity Standard validated REDD+ project in the State of Acre, Brazil.   

Brian McFarland is a CSA Standards Certified GHG Inventory Quantifier and a member of the Metropolitan Washington Council of Governments’ Air and Climate Public Advisory Committee.


About the Author 
Acronyms and Definitions 
The World’s Forests and Global Deforestation and Degradation
   A. Forest Cover 
   B. Deforestation and Degradation 
The Importance of Mitigating Deforestation and Degradation and 
   Preserving Ecosystem Services 
What is REDD+ and How to Use as a Tool for Accelerating Business Sustainability  
   A. The Definition and Origins of REDD 
   B. A Tool for Business Sustainability 
Business Case Studies and REDD+ Best Practices 
A. REDD+ Social, Environmental, and Financial Best Practices
B. Case Studies on Ways for Businesses to Get Involved 
C. Due Diligence Questions if Investing or Donating to REDD+ 
The Future of REDD+ 
   A. Future Demand for REDD+ 
   B. Future Supply of REDD+ 
   C. Emerging Financial Innovations 
Concluding Remarks 
Further Reading 
Related Resources 
Notes and References


Title: REDD+ and Business Sustainability: A Guide to Reversing Deforestation for Forward Thinking Companies
Author: Brian McFarland
Publication Date: February 2013
Page extent: 90 pages
Formats and ISBNs: 
pdf 9781909293359
epub 9781909293342
print 9781909293335