How Gamification Can Help Your Business Engage in Sustainability

How Gamification Can Help Your Business Engage in Sustainability
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SYNOPSIS

"Gamification is emerging as a key weapon in the [sustainable business] armoury, and Dr Paula Owen’s book may turn out to be a milestone in its development." 

JIM WOODS, CEO, Green Mondays

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed.  It's the new 'business tech trend to watch', and is already being tested in a diverse range of sectors. 

Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, 'eco-gamification' is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear.

This DōShort contains all the information businesses and other organisations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies -- and the tools to get started. 

Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you want your efforts to make a real and lasting difference, this book is for you. 

This book is part of the DōShorts Collection. Find out about individual and institutional subscriptions to this collection.



ENDORSEMENTS

“Here’s how it looks today. Every nation on Earth has to start living more sustainably. It can’t be done without the buy-in of those nations’ citizens. This is proving remarkably difficult, as all the usual ways of securing ‘lasting behaviour change’ fall by the wayside.  And piling on the doom and gloom doesn’t help much either.

Part of the solution, suggests Paula Owen, is to take the tried and tested principles of gamification and put them to work in this complex, challenging territory.

For instance, the best way of countering today’s pervasive sense of powerlessness (given the scale of the challenge with things like accelerating climate change) is to show people that what they do as individuals is making a difference – playfully but still with a serious underlying purpose. 

I can strongly recommend this as a real ‘How To’ book. It’s fun, hugely informative and very challenging. And if any local authority still can’t work out to how to reduce the amount of waste it sends to landfill, it could do a lot worse than start with Paula’s own test case in the final chapter!”

JONATHON PORRITT, Founder, Forum for the Future



ABOUT THE AUTHOR  

Paula Owen has worked in sustainability for over two decades. She began her career in academia, gaining a PhD in climate change chemistry from Oxford University. However, she quickly realised she couldn’t spent her entire life in darkened laboratories and so changed tack slightly to concentrate on the communicating of environmental and scientific concepts and issues to general audiences.

Since then she has worked for environmental charities, within in the public sector, through secondments in central government, and in 2010 she set up her own research, authorship, training and advice agency focusing on environmental sustainability generally, and energy and carbon management in particular. She relishes the challenges of working with a diverse selection of clients from blue chip companies, environmental charities, through Arts and funding bodies to international NGOs.

She is a published author and has written widely on the subject of energy efficiency within the domestic sector. She was the project manager for the award-winning UK Government’s Act on CO2 carbon calculator.

Over the past years she has become more convinced that behaviour change and engaging the majority is vital if we are to make progress environmentally.  In 2012 she was awarded a London Leaders position by the London Sustainable Development Commission, and Unltd social Entrepreneur award funding, to further her work in researching the power of fun and games to help save the planet.


CONTENTS

Chapter 1: Introducing gamification: A flash in the pan or the next big thing?
Chapter 2: Elements of the theory: The Lego set of gamification
Chapter 3: Gamification for sustainability: Can ‘fun and games’ really save the planet?
Chapter 4: Eco-gamification in business: How is it playing out?
Chapter 5: Conclusion: Are you game?

Chapter 1: Introducing gamification: A flash in the pan or the next big thing?
This section discusses what gamification is. It is currently touted by global players and thought-leaders as the new business tech trend to watch, and is already being tested out in a diverse range of sectors, but what does the term actually mean and what do its theories entail in practice? Crucially, could it have relevance to the sustainability sector?

Chapter 2: Elements of the theory: The Lego set of gamification
In this chapter we play with the building block concepts of gamification. We identify and explain the individual tools in this new compendium set and illustrate their use in environmentally focused examples. This chapter also identifies the various pieces of the jigsaw needed to ‘gamify’ a process of your own.

Chapter 3: Gamification for sustainability: Can ‘fun and games’ really save the planet?
Gamification could have much potential to help sustainability professionals get the environmental message across to staff, executives, customers and stakeholders in a positive, inspiring and engaging way. Not only useful as a communication and engagement tool, it is also being advocated as a potent behaviour change agent. 

Chapter 4: Eco-gamification in business: How is it playing out?
Here we look at a number of examples of eco-gamification in action across the business sector and across the world, which have already been tried and tested and are bearing results. 

Chapter 5: Conclusion: Are you game?
The case to prove whether gamification will be a useful long-term engagement tool for sustainability is still in its infancy. To date it has shown early promise and delivered some impressive results in other sectors, medical research and health and fitness applications being stand out examples. Its use as a sustainability engagement tool has also delivered some initial early success stories in areas of transport, employee engagement, energy and recycling as described in this book. In this section we explore the potential for future gamification in sustainability and make suggestions for how a business could develop its own sustainability ‘game plan’.


PRODUCT DETAILS

Title: How Gamification Can Help Your Business Engage in Sustainability
Author: Paula Owen
Publication Date: March 2013
Page extent: 
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